The speaker at this National College of Ireland event is Fergal O’Byrne, former Content Development Manager for and founder of the internet marketing company, Interactive Return.

The event runs from 9.15am to 5.00pm on July 1st and the cost for IIA members is EUR195, and EUR250 for non-members.

There are a limited number of places available at the event so early registration is advised.

Register at:

Tea/Coffee and Lunch will be served during the day.


*Introduction to Search Engine Marketing (SEM)
*What SEM can do for your business
*Case studies of successful implementation of SME campaigns
*How to get high ranking in search engines for free
*Understanding the importance of Meta tags and site content
*How to implement a SEM Campaign – Step by Step
*What are the pitfalls to avoid
*How to maximize the return on your SEM investment
*Implementing Google Adwords, Overture and paid inclusion
*Real examples of online campaigns – successes and failures.

A full manual will be provided for each attendee.