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Well we want to apply for Game Space ASAP, and our first title isn’t due for release for another 2 months at this stage, so company would be the quicker way.
Also think we might need to be a limited company to get a company name for the app store. If I recall correctly, they require an identifier number (is it D.U.N.S ?) that stopped my sole trader company name from getting on there last year (unrelated to this current company.) So, we might need to incorporate before release anyway.

We’re a small operation, but we’ve big ideas :D So at some point during the year we’re going to need to incorporate, especially since I don’t fancy putting my personal ass on the line when we get to the stage where people might get suey. :D