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worth checking this short piece out: http://biz.gamedaily.com/industry/feature/?id=12424

Study: Women Gamers Outnumber Men in 25-34 Age Group

A new study from the Consumer Electronics Association indicates that there are many more women gamers in the 25-34 demographic than males, largely because of the popularity of the casual games market, with card games like solitaire (pictured) and puzzle games like Tetris…. “The study found that 65 percent of women in the 25-34 age bracket play video games, while only 35 percent of men in that group said that they play video games.”