It’s a combination of how enthusiast press are cranking up the hype machine without being the slightest bit objective. Their job is to write objective information relating to a product and thus need to remain on the fence when it comes to "buying into" a product.
There are several issues with this:
1. The scores which are fueling Metacritic, fueling some developer bonuses and more importantly impact on Developer Publisher Relations. Effectively you have the Game Press determining the lively hood of one too many developers. This is wrong especially when certain members of the Press have already bought into various games emotionally and thus are not in a postion to be objective.
2. The fact that reviews are not objective / critical. They simply latch onto the hype and spew out the same tired words time and time again.
3. Marketting Teams courting the Game Press making it more and more difficult for the gamer to determine which members of the press are pushing their own agendas.
We all buy consoles, we all invest our time into gaming. What we don’t need is the Game Press acting like waves of retarded Fanboys who demand the games they buy into get 10 / 10. We need press who can appreciate the games, remain objective without being part of the Hype Machine.