yeah but an non-objective press is not really a issue exclusive to the games industry. The problem is a general press problem, have you ever watched fox news? its crazily biased. The more money/power involved the hard it will be to find truly non-bias press. Having said that, the public love hype, the press is only giving us what we want! A mag with GTA4/MGS4/Halo will allways sell better than a mag with ikugura/Rez/Grimfandango.