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It’s going multiplatform now too

“[Guitar Hero] was a great IP that was really in need of global distribution and the operating efficiencies that we could bring to what was a relatively small company,” Kotick said. “The long-term opportunities here include all sorts of product extensions–music downloads that are very high-margin opportunities–and we’ll start with the launch of Guitar Hero 2 for the PlayStation 2 this fall. And you can expect next calendar year launches of Guitar Hero on every significant new format.”