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So are you saying that NO other company could have bought the licenses and creatde these franchises in the absence of EA?

I am indeed, if you have an alternative company with the financial resources and indeed the man power then let me know :P

As for EA not needing to be on a box anymore? I bet you, if it were removed there would be a decrease in sales on behalf of the brand in which EA endorses. You wouldn’t belive the amount of people I know who will buy a game on the sole belief that just because “EA” is on the box that the game is good… then again the same can be said of me and Treasure.