While this does make sense, when you think about it, I can see a problem with PEGI. BBFC can watch an entire movie in 90 odd minutes. For someone to play an entire game and find all the secret hidden bits could take 40+ hours on some games like GTA for instance. While I agree that this is the way forward, I think games companies probably need to take some responsibility to declare everything that is in there game at the point of submission. This may already happen, not totally sure about how submission works. Anyone found to mislead at this point should be punished.