to put it simply , where there is a will theres a way . a new ip or not , that company has to do good work , and have bit of luck , but if you manage to make something with a new ip , at least then when, you go looking at getting ip , you can show that have experience. and yea i agree with you kyotokid , that publishers want to see that a team they give their money to have actual experience of realeasing games ,
i can see that as being very important , oh and starting company is easy , starting a company that works and makes money is the most likey the hardest thing in the world lol . thats my opinion anyway.