some games are really bad for this , see Judge Dredd and and red bull missions , plus alot of those old nes game where just big bloody ads , if you check out angry nintendo nerds mckids review lol.
but i think to be fair it is a good way for a developer to get back some money, but not to over do it , i mean judge dredd is based in the future so
billboards and ad in the game whould have been cool ( like all the adverts in the movie bladerunner) , the game actually had hole missions about the drink , cause in the future it is a banned drink ……i mean come on !! take about over doing it .