Surely, even if your trying to make games for girls, you should still hire the best developer, rather than the best female developer? [/quote:2008f743fa]
OR, if you are developing a game for a target market, is it better to employ people who are part of that target market on the assumption that they will understand it better?
Makes sense. We make driving games and nearly everyone here is a petrol head.. Most buying probably will be too. I.e. we’re making a game we’d like to play which we know others like us would too.