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Bus as people repeatedly say to me, “They children’s books!” So then why has the world gone mad and everyone from 5-80 reading them?[/quote:aff926d725]
At heart, the Simpsons is just a childish cartoon with silly storylines about Duff beer, nerds, bullies etc. Within that though, people find the stories mirror their own situations – people inherently need to laugh and see the bully become the victim.

The Potter series is similar to that. It offers us real world problems which we can relate to, but which we cant solve with a wave of a magic wand. Great writers can create characters that people of all age groups can empathise with in this way. By tapping into core human desires and needs they create an audience that is timeless as well as captivated.