Home Forums General Discussion EA/Criterion: The implications! Reply To: EA/Criterion: The implications!

#13977
Anonymous
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Just like Microsoft, EA are top of their game in an expanding market (i.e. as games continue to go mainstream). As long as the market keeps expanding, EA’s market share will continue to grow and they will continue their policies that have served them well in the past. (Although a recent decision to develop and distribute some mature titles, bodes well…). Put quite simply, they don’t need to change a winning formula. Unless something comes out of leftfield, it won’t be until they start to see market share stagnate/decline that they’ll change their ways…

The really interesting question for me (and anyone else working fopr a small developer or publisher) is what underlying factors need to change to force this outcome?[/quote:9800f2eae5]

I might need a little time on that one… ;)