"An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions"[/quote:30f929baa5]
Nothing to tell Aphra, its dead in the water now, the pre-credit crunchiness squeeze’ killed it off before it got to fledgling functioning prototype – i.e. properly ‘floggable’ by commercial standards.
you know what they say Aphra: – go tell everyone you know: Viral Marketing doesn’t work ! tomorrow’s ARG will be so yesterday already.
Apparently Print & TV are dead, social media, mobile & Net AV are alive…. and yet the Irish Games industry remains a zombie, well maybe just urinating into the wind under current economic conditions…..