The publisher is paying them well so that they can apply the value they create to the publisher “brand” instead of the individual. Frankly, I don’t believe publisher brand can mean any more in the Video Game industry than it does in Hollywood. Universal Pictures has always published everything from crap to cream movies; Vivendi Universal will always publish everything from crap to cream games. But it is certain that when the unknown director tries to get a better gig they won’t be able to compete against those that fought all along for publicity. [/quote:40c2dabdc8]
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