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Launching a Digital Product
March 27, 2015 - March 28, 2015
€65
Course Name:
Launching a Digital Product or Service for Animation, Games and Other Related Sectors.
Entry Requirements:
This course is aimed at entrepreneurs or staff in companies focused on promoting or selling digital content to international audiences.
Learning Outcomes:
On completion of this course participants will learn the skills and techniques to develop an integrated marketing and communications strategy to reach customers across the world. The course will combine technical set-up of web and social media tools, e-commerce integration and seo, with practical marketing and communications to enable their products to be found online.
Course Content:
This course will cover:
- Web strategy
- Seo
- Social media
- Analytics tools
- Communications strategy inc press releases
- Communication tools
Tutor Information:
Jamie McCormick has worked in games industry marketing, communications and business roles for over a decade including Gamesworld (now GameStop), Demonware, Xbox Live Gaming Centre, Jolt Online and Gala Networks Europe (now Webzen). He currently runs his own marketing firm working with traditional, app, games and bitcoin companies in Ireland, mainland Europe and North America.
Date & Times:
Saturday 28th March from 9.30am-4.30pm.
Venue:
Guinness Enterprise Centre, Taylors Lane, Dublin 8 (http://gec.ie/directions-and-map).
Cost:
Non Members: 65 Euro, Members: 50 Euro
Payment can be made by credit card online (a link will be sent to you) or by cheque/postal order made payable to Animation Skillnet C/O Dublin Business Innovation Centre.
Application Procedure:
Please apply by sending an email to animationskillnet@dublinbic.ie
Deadline for Applications:
Wednesday, 25th March