Its not to say that these resale idea would not be capable of being implemented by the owners of the games but it begs the question, why would they do this when they can legitimately charge the full amount and impose a ban on resale? The answer, I suppose, is to counter the grey/black market for the resale of the games.
What I was trying to understand is what mandatory law posters speaking of "consumer rights" in general terms actually compels licensors to introduce these models? Nothing specific, that I know of. I think that where it does come into play in Ireland potentially is under the unfair contract terms principles in the Consumer Protection Act 2007.