Game for more female audience

[Anonymous]

Hi
I am not a game designer but am building (someone else will !)a game targeted at a more female young (20 -30 yrs) adult oriented audience. Does anyone have thoughts on graphics , look, feel for such a game. Or point me to games that target this group.

Also looking for help in designing this game. Am a start up going after a very specific market. Tx for any feedback. :)

[Anonymous]

If you are targeting that specific market then you need to do research within that market. Questionnaires would be a good start.

[Anonymous]

Have come up with a concept & am testing it with some of my target audience.
Would a questionnaire be a standard practice for game designers to do ???

[Aphra K]

there is a lot of academic work on this topic, books, journal articles and specialist conferences.

One sources might be to search the DIGRA library of conference papers for relevant work – see http://www.digra.org/dl

Women in Games international and in the UK also run conferences on this – http://www.womeningames.com/

If you have never done it before then yes I would recommend some research and talking to companies or designers who have worked in this space.

Questionnaires, play testing, focus groups – depends on the company and resources I guess.

Aphra.

[Anonymous]

Thanks alot for that. Do you know any designers in this space by any chance??

[Anonymous]

Whatever you do, just pretty please dont make it all pink :D

[Anonymous]

I have studied a little on female engagement while playing video games. Women tend to be more interested in the social aspects of gaming over the typical fear/violence/progression trio that men prefer. Also linking the digital realm to the real world has proven successful in the past as well.

I read a book where it stated that the most successful Barbie game ever was one were it let you design and then make costumes for your barbie. Hope this helps.

I would recommend talking to as many women in that demographic as you can find and asking them what they play, for how long and what they like about it most. That would make a good start.

[Anonymous]

Thanks Paladin. From my research to date I agree with your points.

Roundcrisis , we will be far away from pink :? as the audience will have some men but mostly female.

[Aphra K]

Whatever you do, just pretty please dont make it all pink :D[/quote:71db86a31c]

agree…that definitely would not work with an adult female audience!

Aphra.

[Author]

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