The new PEGI age ratings system for video games will go live in the UK on the July 30th.
This will replace the current system whereby games are rating both by PEGI and, if they contain mature content, the BBFC. PEGI will assume sole control from the end of this month.
Of importance and interest here is that PEGI ratings will also become legally enforceable for the first time, meaning retailers will be forced to observe the age restrictions when selling to minors, or else face prosecution.
For more see http://www.mcvuk.com/news/read/pegi-ratings-go-official-on-july-30th