Venue: National College of Ireland
Time: Registration 9.15am – 5.00pm
Cost: IIA members EUR195, Non members EUR250

Due to demand for places on the recent May workshop, the Irish Internet Association is hosting this workshop again on search engine strategies. The speaker is Fergal O’Byrne, former Content Development Manager for and founder of the internet marketing company, Interactive Return.

There are a limited number of places available at the event so early registration is advised.

Register at:

Tea/Coffee and Lunch will be served during the day


*Search Engine Strategies – high visibility on search engines is
essential to promote your products, services and company. This workshop will empower individuals to develop and implement their own
search engine strategy. It will focus on getting a good ranking for
free and how to use pay per click advertising to get a return on

*Introduction to Search Engine Marketing (SEM)
*What SEM can do for your business
*Case studies of successful implementation of SME campaigns
*How to get high ranking in search engines for free
*Understanding the importance of Meta tags and site content
*How to implement a SEM Campaign – Step by Step
*What are the pitfalls to avoid
*How to maximize the return on your SEM investment
*Implementing Google Adwords, Overture and paid inclusion
*Real examples of online campaigns – successes and failures.

A full manual will be provided for each attendee.