E3 has been in existence since 1995. This year’s programme promises to ‘celebrate the industry’s transition from fringe player to core member of the entertainment community, explore the expanding alliance between the game industry and the film and music industries, and look at new trends in marketing and cross-promotion. ‘

The conference program begins on May 11 with a full-day workshop with sessions that will deal with: the evolution of the massively multiplayer online business model; the expanding relationship between the game industry and the film and music industries; trends in the Asian and European markets that are likely to influence gaming in North America region; and the development of mobile handsets and the entertainment applications. Over nine workshops, guest speakers will use their experiences to speculate on current and future strategies.

The E3 Exhibit floor opens May 12 – 14, 2004.

E3 will also hold special luncheons with three topic strands:
Track 1: The New Rules of Business: Responding to growth and change
Track 2: Development: Opportunities and challenges ahead
Track 3:Online, Mobile, Handheld Games: Taking measure of their growing importance.

The event will be held at the Los Angeles Convention Center.

For more details and registration, please visit: