This is hilarious…
In the ongoing cat fight between Sony and Microsoft, the boys from Redmond pimp slapped Sony with some rented window space in France. Sony responded by dishing out even more $$$ to have the advertising removed:
Earlier this week, Sony France opened The Factory – a big shiny showroom designed to show off the PSP – in the Place de l’Etoile, Paris.
In response, Microsoft hired itself some advertising space in the window of a laundry just across the road, putting up giant Xbox 360 posters displaying the message “Gardez vos forces pour cet hiver”.
Which translates as “Save your strength for winter” – winter, of course, being the season Xbox 360 will hit the shops.