In the ongoing cat fight between Sony and Microsoft, the boys from Redmond pimp slapped Sony with some rented window space in France. Sony responded by dishing out even more $$$ to have the advertising removed:
Earlier this week, Sony France opened The Factory – a big shiny showroom designed to show off the PSP – in the Place de l’Etoile, Paris.
In response, Microsoft hired itself some advertising space in the window of a laundry just across the road, putting up giant Xbox 360 posters displaying the message “Gardez vos forces pour cet hiver”.
Which translates as “Save your strength for winter” – winter, of course, being the season Xbox 360 will hit the shops.
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