It’s a good show. I went along with several other PopCap staff two years ago. An excellent ‘meet and greet’ type of affair. Much like ECTS or E3 except for casual games. It’s a great way to get an insight into the casual games industry with company heads discussing everything from schedules to development to the financials, aswell as reports on emerging casual markets. I got to meet companies from as far a field as China and the Middle East. I remember in particular one Middle Eastern rep talking about how nomadic shepherds all had satellite uplinks and mobile phones and how they would be excellent candidates for a mobile phone games marketing campaign (in fact it’s one of the only ways to get games sold in the Middle East due to it’s near 100% piracy problem). Interesting stuff.