- This topic has 6 replies, 6 voices, and was last updated 19 years, 8 months ago by
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Activision and Nielsen Entertainment Announce Pioneering Test to Measure How Consumers Interact With Ads in Video Games
Read it here -
“Of the male gamers who participated in the study, about 40 percent said that in-game ads made a game more appealing, and made them more inclined to buy the advertised product.”
What????????????????
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In game ads are definitely a good thing. They add a sense of realism and down-to-earthedness (obviously only in a game that suits their presence).
Dave (one of ~40%)
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I understand they add to realism – ‘but they make a game more appealing’?
So without the adverts a game would be less appealing…a lack of product placement or real adverts hasn’t seemed to hurt GTA’s appeal. Infact I would say it is stronger for creating its own products
oh, pogo the monkey – you little scamp
Anywho this will be irrelevant soon, when all games are crammed full of adverts :p
Master Chief needs his lucozade!
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Hmm… joint reserch with a games publishers says 40% of people say in-game ads made games more appealing…
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GTA SA has some heaving branding within the game but it’s integrated with the overall experience very nicely… that’s the key I think!
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With at GTA (havn’t tried SA yet) creating their own fictional brands was a lot cooler as it made them a lot more open to satire. They couldn’t have made fun of the uselessness of a SUV in urban areas if they had used an existing vehicle.
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