Sunny Bunnies TV show to include official mobile game developed in Ireland
Galway based 9th Impact has been selected by Media I.M. Incorporated Ltd, the London-based TV content distribution company to create a mobile game based on the hit preschool animated show, Sunny Bunnies.
“We picked 9th Impact as our game development partner because of their deep understanding of working with TV properties and their track record of making games that fans of the TV show love,” said Gavin Metcalfe, Brand Licensing Director at Media I.M.
The new game will be called ‘Sunny Bunnies: Magic Pop!’ and it is a puzzle where players tap 2 or more adjoining characters of the same colour in order to make them magically “pop” and count toward achievement of the level objective.
“We wanted to create a game that reflected the bright, colourful fun of the Sunny Bunnies comedy but was also challenging for kids and could help develop problem solving and logical thinking skills” said Dr. Finn Krewer, Head of Development at 9th Impact.
The core audience of Sunny Bunnies are 4 to 7 year old kids, so the game has been designed with safety in mind – there is no ability for players to enter any freeform text that could be seen by another player.
With the new tie-in, Media I.M. are aiming for complete integration between the Sunny Bunnies TV show and the mobile game.
“We are breaking down traditional barriers that existed between different media,” said Metcalfe. “An episode of the TV show will feature the Sunny Bunnies unwittingly creating the game and the game will feature lots of clips from the TV show.”
The specially created episode will be titled ‘Magic Pop!’ and will be available on the Sunny Bunnies You Tube Channel on the same day as the game comes out.
The Sunny Bunnies You Tube Channel attracts over 20 million views monthly, so the developers are anticipating that a lot of players will be introduced to the mobile game organically.
Sunny Bunnies: Magic Pop! will launch on Google Play Store and Apple App Store globally on November 16th.
About Sunny Bunnies
The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the creatures bring their fun and games to a different location, a circus, a sports stadium, a park, embarking on mischievous adventures and spreading laughter and happiness. At the end of every episode, the fun continues with a collection of bloopers.
About Media I.M.
Media I.M. Incorporated Ltd, launched in April 2014 by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms. The London-based operation has forged exclusive distribution agreements with several of Europe and Russia’s top animation producers, including Bionaut Films, Studio Atria, Da Animation Studio, Studio Nebo and Digital Light Studio.
About 9th Impact
9th Impact are a multi-award winning game development studio based in Galway, Ireland. They specialise in creating games based on TV shows in partnership with the brand owners. Their most recent release was the official game of the Danger Mouse TV show on mobile and Nintendo Switch. The game has won several awards and is shortlisted for ‘Game of the Year’ at the upcoming TIGA Awards.